Olive & Piper: ad concepts

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Olive & Piper

Sponsored · Exhibit 01 · Sloane Texture Lead

Texture takes the lead. Meet Sloane Earrings.

Sloane’s elongated silhouette and softly rippled finish give these statement earrings their expressive, unapologetically bold look. Titanium posts, hypoallergenic and nickel free.

Choose 14K gold plated or silver tone plated.

Let texture take the lead

OLIVEANDPIPER.COM

Sloane Earrings, bold texture

Shop Sloane

Format: Product hero
Persona: Someone who wants statement earrings that look different
Reason to buy: A stud with a point of view
Funnel stage: Top of funnel
Product: Sloane Earrings
Lands on: Landing page

Why it should work. Photo first, one product, one hook a scroller can see in a second: the rippled finish.

Tests. Whether a texture-led hook beats a price-led hook with cold audiences.

Olive & Piper

Sponsored · Exhibit 02 · Reggie Spec Card

Slip it on and everything else feels optional.

Reggie combines an open cuff silhouette with dimensional stones, creating a piece that's bold without feeling heavy. Pick 14K gold plated or silver tone plated, black diamond or clear.

Meet the Reggie Cuff.

Bold without feeling heavy

Reggie Cuff

Open cuff silhouette
14K gold plated or silver tone plated
Gem color: Black diamond or clear
Hypoallergenic and nickel free

OLIVEANDPIPER.COM

Reggie Cuff, open and bold

See the Cuff

Format: Menu-card split, product photo
Persona: Bracelet shopper who finds most cuffs too heavy
Reason to buy: Hypoallergenic, nickel free
Funnel stage: Middle of funnel
Product: Reggie Cuff
Lands on: Landing page

Why it should work. A spec card answers the material questions before the click, so the click is more qualified.

Tests. Whether listing finish and stone options in the creative lifts click quality.

Olive & Piper

Sponsored · Exhibit 03 · Dax Free Shipping

Statement ring plus sculptural band, in one set.

The Dax ring set pairs a statement stone ring with a sculptural band, perfectly balanced to be worn together from day one. Wear them separately when you want to.

FREE Shipping over $50US.

FREE Shipping over $50US

Two rings. Strongest side by side.

Dax Rings (Set of 2): 62.00 CAD

OLIVEANDPIPER.COM

Dax Rings (Set of 2)

Shop the Set

Format: Offer on product photo
Persona: Ring lover who stacks, likes a set, wants free shipping
Reason to buy: Free shipping over $50US
Funnel stage: Bottom of funnel
Product: Dax Rings (Set of 2)
Lands on: Landing page

Why it should work. A bottom-of-funnel nudge: the real shipping offer sits right on the product photo next to the price.

Tests. Whether the shipping seal moves warm visitors to checkout faster than the product line alone.

Olive & Piper

Sponsored · Exhibit 04 · Walker Stud Anatomy

Everything you love about a timeless stud.

Walker gives classic stone stud earrings a fresh perspective, pairing a softly faceted stone with an organically shaped setting. Titanium posts. Hypoallergenic and nickel free.

With a point of view all its own.

Not your usual stud

1Softly faceted stone
2Organically shaped setting
3Titanium posts
4Hypoallergenic and nickel free

OLIVEANDPIPER.COM

Walker Studs, point of view

Shop Walker Studs

Format: Product photo, ingredient chips
Persona: Stud wearer ready for something less predictable
Reason to buy: A stud with a point of view
Funnel stage: Middle of funnel
Product: Walker Studs
Lands on: Landing page

Why it should work. Numbered chips break one small stud into the details that make it different from a plain stud.

Tests. Whether detail chips beat a clean hero shot for middle-funnel earring shoppers.

Olive & Piper

Sponsored · Exhibit 05 · Elora Ships Fast

Found your pair? Elora Drops.

In stock orders ship in 1-2 days, and FREE Shipping over $50US applies. Pick Elora Drops now and your next outfit already has its finishing touch on the way.

Your next pair, on its way.

Claim to confirm with brand: Confirm Elora Drops is in stock

Ships in 1-2 days

In stock. Ships in 1-2 days.

OLIVEANDPIPER.COM

Elora Drops, ships in 1-2 days

Shop Elora Drops

Format: Full-bleed photo
Persona: Shopper who wants the new pair in hand fast
Reason to buy: Ships in 1-2 days
Funnel stage: Top of funnel
Product: Elora Drops
Lands on: Landing page

Why it should work. Full-bleed photo with speed as the seal, aimed at people who browse and then wait.

Tests. Whether delivery speed works as a top-of-funnel hook for earrings.

Olive & Piper

Sponsored · Exhibit 06 · Three Pair Edit

Three pairs in the cart? Fine.

Reeve Drops, Serena Drops, Rue Drops. Order the ones you are curious about: with 30 days to try, you don't need to worry. Easy Returns, built in.

Try them at home first.

Reeve Drops

Serena Drops

Rue Drops

Pick three pairs

OLIVEANDPIPER.COM

Easy Returns, 30 days to try

Build Your Trio

Format: Three-photo collage
Persona: Cart-builder who hesitates on earrings she has not tried
Reason to buy: Easy returns, 30 days to try
Funnel stage: Middle of funnel
Product: Reeve Drops
Lands on: Landing page

Why it should work. A collage invites trying several pairs, and the return window removes the risk of doing so.

Tests. Whether a multi-product creative raises items per order versus a single hero.

Olive & Piper

Sponsored · Native 01 · Wedding Guest Notes

Packing list for the wedding, sorted.

Dress: done. Shoes: done. Jewelry: Reggie Cuff, because it is bold without feeling heavy. Checkout: Pay in instalments with flexible payment options.

Shine now, Pay Later.

Claim to confirm with brand: Confirm instalment terms with brand

Notes

Dress done. Jewelry? Reggie.

Dress: done
Shoes: done
Jewelry: Reggie Cuff
Pay in instalments

OLIVEANDPIPER.COM

Reggie Cuff, pay in instalments

Shop Reggie Cuff

Format: Notes app over product photo
Persona: Wedding guest short on time with one statement piece to buy
Reason to buy: Shine now, Pay Later
Funnel stage: Bottom of funnel
Product: Reggie Cuff
Lands on: Landing page

Why it should work. A phone note reads like a real to-do list, and the instalment line answers the last objection.

Tests. Whether an occasion-led native post converts warm shoppers better than a polished photo.

Olive & Piper

Sponsored · Native 02 · Sister Chat Studs

She asked. I sent Walker Studs.

Walker Studs pair a softly faceted stone with an organically shaped setting. Titanium posts, hypoallergenic and nickel free, so they stay in the rotation.

Send her the link.

Sister

Where are those earrings from?

Olive & Piper. Walker Studs.

Hypoallergenic and nickel free, too.

OLIVEANDPIPER.COM

Walker Studs, the ones she asked about

Get Walker Studs

Format: Message thread with photo
Persona: Earring wearer who gets asked where hers are from
Reason to buy: Hypoallergenic, nickel free
Funnel stage: Middle of funnel
Product: Walker Studs
Lands on: Landing page

Why it should work. A chat thread mimics word of mouth, the most natural way earrings get discovered.

Tests. Whether a peer-recommendation format beats a brand-voice ad for studs.

Olive & Piper

Sponsored · Native 03 · Rue Or Serena

Poll time: Rue Drops or Serena Drops?

Vote with your next order. In stock orders ship in 1-2 days, so the winner could be in your hands soon. Two pairs, one decision, and FREE Shipping over $50US.

Tell us in the poll.

Rue or Serena?

Rue DropsSerena Drops

OLIVEANDPIPER.COM

Rue Drops vs Serena Drops

Pick Your Pair

Format: Stories poll
Persona: Undecided shopper who likes a good poll
Reason to buy: Ships in 1-2 days
Funnel stage: Top of funnel
Product: Rue Drops
Lands on: Landing page

Why it should work. A story poll asks for a tap, not a purchase, which is a light first step for cold viewers.

Tests. Whether a two-product poll tells us which drop earns the most clicks.

Olive & Piper

Sponsored · Native 04 · Camera Roll Remi

Sunday camera roll: Remi Studs, again.

Remi Studs show up in the roll more than the dress does. That's what 30 days to try is for: wear them, shoot them, and decide. Easy Returns, built in.

Try them first.

RecentsSunday
eveningEdit

Camera roll, Sunday evening

OLIVEANDPIPER.COM

Remi Studs, 30 days to try

Try Remi Studs

Format: Camera-roll share
Persona: Earring lover who already photographs her favorites
Reason to buy: Easy returns, 30 days to try
Funnel stage: Top of funnel
Product: Remi Studs
Lands on: Landing page

Why it should work. A camera-roll share looks like a personal post, which earns attention a studio shot does not.

Tests. Whether a casual personal format lowers the cost of top-funnel clicks.

Olive & Piper

Sponsored · Meme 01 · Bryn Tuesday Drake

Waiting on jewelry is not a personality.

Bryn Drops are one tap away, and in stock orders ship in 1-2 days. Add FREE Shipping over $50US and you can spend your time deciding what to wear them with.

Order Bryn Drops today.

Ships in 1-2 days

Drake Hotline Bling meme about Olive & Piper

Waiting weeks for new earrings

Bryn Drops: in stock ships in 1-2 days

OLIVEANDPIPER.COM

Bryn Drops, ships in 1-2 days

Shop Bryn Drops

Format: Meme template, product swapped in
Persona: Impatient shopper tired of slow delivery
Reason to buy: Ships in 1-2 days
Funnel stage: Top of funnel
Product: Bryn Drops
Lands on: Landing page

Why it should work. Everyone knows the slow-delivery pain, so the joke is instantly readable.

Tests. Whether humor about shipping speed outperforms a plain shipping message.

Olive & Piper

Sponsored · Meme 02 · Serena Distraction

You had a plan. Then Serena Drops.

Pay in instalments with flexible payment options, so Serena Drops can join the collection without a big pause at checkout. Shine now, Pay Later.

Your usual pair will understand.

Claim to confirm with brand: Confirm instalment terms with brand

Serena Drops, ten seconds before checkout

Distracted Boyfriend meme about Olive & Piper

Serena Drops

Me, ten seconds before checkout

My usual studs

OLIVEANDPIPER.COM

Serena Drops, shine now

Shop Serena Drops

Format: Meme template, product swapped in
Persona: Habitual earring wearer tempted by a new pair
Reason to buy: Shine now, Pay Later
Funnel stage: Middle of funnel
Product: Serena Drops
Lands on: Landing page

Why it should work. Impulse temptation is the exact moment this ad speaks to, and the instalment line makes it easy.

Tests. Whether humor about impulse buying lifts middle-funnel clicks.

Olive & Piper

Sponsored · Meme 03 · Work Or Night Out

One pair of Rue Drops, two dress codes.

Shop by moment: Wear to Work, Night Out, Vacation Approved. Rue Drops are one pair to try across all of them, with 30 days to try and Easy Returns.

Easy Returns, 30 days to try.

Wear to Work or Night Out?

Wear to Work

Night Out

Me holding one pair of Rue Drops

OLIVEANDPIPER.COM

Rue Drops, work to night out

Shop Rue Drops

Format: Meme template, product swapped in
Persona: Shopper dressing for the office and the evening
Reason to buy: Easy returns, 30 days to try
Funnel stage: Middle of funnel
Product: Rue Drops
Lands on: Landing page

Why it should work. The sweating-over-a-choice meme turns an outfit dilemma into a reason to try one pair everywhere.

Tests. Whether occasion humor beats a plain product photo in the middle of the funnel.

Olive & Piper

Sponsored · Meme 04 · Dax Brain Levels

Level up: Dax Rings (Set of 2).

The Dax ring set pairs a statement stone ring with a sculptural band. Wear them separately when you want to, but they make the strongest statement side by side.

Shop the set.

Wear them side by side

Expanding Brain meme about Olive & Piper

Buying one ring

Buying a set of 2

Wearing the Dax rings separately

Wearing them side by side

OLIVEANDPIPER.COM

Dax Rings, side by side

Shop Dax Rings

Format: Meme template, product swapped in
Persona: Ring stacker who likes buying a set
Reason to buy: A stud with a point of view
Funnel stage: Middle of funnel
Product: Dax Rings (Set of 2)
Lands on: Landing page

Why it should work. The escalating format mirrors how the set can be worn, from one ring to the full statement.

Tests. Whether a meme format raises set interest over a single ring.

Olive & Piper

Sponsored · Meme 05 · Shipping Sign Elora

Unpopular opinion about Elora Drops.

FREE Shipping over $50US means one less tab open at checkout. Elora Drops, an order over the line, and no code hunt. Orders are shipped within 1-3 business days.

Change our mind.

Free shipping beats code hunting

FREE Shipping over $50US beats hunting for codes

OLIVEANDPIPER.COM

Elora Drops, FREE Shipping

Shop Elora Drops

Format: Meme template, product swapped in
Persona: Bargain-minded shopper who abandons carts at shipping
Reason to buy: Free shipping over $50US
Funnel stage: Bottom of funnel
Product: Elora Drops
Lands on: Landing page

Why it should work. A bold opinion on a sign pulls in shoppers who stall at the shipping line.

Tests. Whether a shipping-focused meme cuts cart abandonment among warm visitors.

Olive & Piper

Sponsored · Meme 06 · Sloane Four Steps

The plan: Sloane Earrings, zero worry.

Pick Sloane Earrings, order them, then wear them. With 30 days to try, you don't need to worry. Statement earrings with a softly rippled finish.

Easy Returns. Easy plan.

Try them for 30 days

Pick Sloane Earrings

Order them, in stock ships in 1-2 days

30 days to try, nothing to worry about

OLIVEANDPIPER.COM

Sloane Earrings, 30 days to try

Try Sloane

Format: Meme template, product swapped in
Persona: Careful buyer who wants to wear statement earrings first
Reason to buy: Easy returns, 30 days to try
Funnel stage: Middle of funnel
Product: Sloane Earrings
Lands on: Landing page

Why it should work. The repeated twist makes the return window the joke and the reassurance at once.

Tests. Whether a risk-reversal meme works better than a product-led meme for statement earrings.

Olive & Piper

Sponsored · Meme 07 · Walker Buff Doge

Classic studs, but with an opinion.

Walker gives classic stone stud earrings a fresh perspective: a softly faceted stone, an organically shaped setting. Everything you love about a timeless stud.

14K gold plated or silver tone plated.

Studs with a point of view

Buff Doge vs. Cheems meme about Olive & Piper

Walker Studs: a stud with a point of view

Plain studs with nothing to say

OLIVEANDPIPER.COM

Walker Studs, fresh perspective

Shop Walker Studs

Format: Meme template, product swapped in
Persona: Stud wearer bored of the standard stone stud
Reason to buy: A stud with a point of view
Funnel stage: Top of funnel
Product: Walker Studs
Lands on: Landing page

Why it should work. Strong versus weak puts the category contrast in one glance without naming anyone.

Tests. Whether category-contrast humor drives top-funnel clicks on the stud line.

Olive & Piper

Sponsored · Meme 08 · Vancouver Tuxedo Pair

Where your next pair comes from matters.

Olive & Piper is a women-founded and run jewelry brand, creating statement jewelry to elevate you, and all the moments that matter. Bryn Drops come from a Vancouver women-run small business.

You're the occasion.

Support a Vancouver women-run brand

Tuxedo Winnie The Pooh meme about Olive & Piper

Jewelry from a faceless megastore

Bryn Drops from a Vancouver women-run brand

OLIVEANDPIPER.COM

Bryn Drops, women-founded

Shop Bryn Drops

Format: Meme template, product swapped in
Persona: Shopper who prefers to support small women-run brands
Reason to buy: Women-run, Vancouver
Funnel stage: Top of funnel
Product: Bryn Drops
Lands on: Landing page

Why it should work. The origin story is a real differentiator, and the plain-versus-refined format delivers it lightly.

Tests. Whether the women-run origin angle gets better engagement than product-led memes.

Photography and product names belong to Olive & Piper. Every ad lands on a page in this package. Memes use real, recognizable templates with Olive & Piper product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.