Olive & Piper, creator engine

Ten creators, seven videos each, every week

A first roster for Olive & Piper: statement earrings, rings and cuffs shown by creators, paid by the cap, checked against a claims sheet.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Reeve Drops, 58.00 CAD

Illustrative creator post: a close-up of one ear, the gold drop earring swinging, a caption that names the price and lets the picture do the rest.

Illustrative post

Part 1 of 15

At a glance

Creator engine summary
Roster	Ten creators, two added each week	Live by week: 0, 2, 4, 6, 8, 10. Two creators a week up to ten, over six weeks.
Who	Everyday stylers who wear statement pieces	Fit to the catalog: Walker Studs at 48.00 CAD, Reggie Cuff at 72.00 CAD, Sage Jewelry Set (Set of 2) at 82.00 CAD.
Production	Seven videos per creator per week	303 creator videos a month at ten creators, spread across five formats.
Pay	Fee plus cap, three bands	Starter $300 fee, $600 cap. Standard $500, $1,000. Premium $800, $1,500.
Bonus	$50 flat past 100,000 views	One per creator per month, organic views only. Bonus at the cap: $300, $500, $700.
Compliance	Every line sits on a claims sheet	Plating, hypoallergenic and shipping lines use the brand's own wording. No bonus on a video that breaks the sheet.
Rule for the category	Brand wording only on metals and skin	Hypoallergenic and nickel free is the brand's line. No creator adds a promise on tarnish or reactions.
Goal	$1 cost per 1,000 views	The simulator says $5.74 today. 4.2% viral videos or a median of 21,711 views closes the gap.
Report	Reporting so you never have to ask	Daily CAC. Weekly what we learned. Monthly cohort payback.
Decision	Approve the first two creators	Two go live in week two. The ceiling is $15,000 with all ten at the top cap, bonuses excluded.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

Why me

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program and the paid ad engine alongside it. Same playbook here: many creators, one number to protect, losers killed early, now applied to statement earrings, rings and cuffs. I have not run jewelry before, so the first weeks are for learning which hooks and which Olive & Piper pieces carry.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

71
Products in one grid
The site shows a group of 71 products. That is enough range to give ten creators different pieces and test hooks without repeating the same earring.
Published
35
A second, tighter grid
Another group on the site holds 35 products. A smaller set like this suits a first brief: fewer pieces, clearer comparisons between creators.
Published
$50US
Free shipping line
The site offers free shipping over $50US. A creator can say it plainly, and it gives each video a concrete reason to click.
Published
Seven
New styles in an evolving collection
The site says: Seven new styles. One evolving collection. New pieces mean fresh hooks without waiting on a relaunch.
Published

Part 4 of 15

Principles

One number to protect
Cost per 1,000 views, target $1. The simulator says $5.74 today on $10,050 of spend. I would rather show that gap than hide it.
One variable per test
Same Reggie Cuff, same shot, only the hook changes. Losers killed early. Winners go into the hook library.
Pay by cap, reward real reach
A fee up to a cap per band, and $50 flat past 100,000 views. Nothing rewards a video for breaking the claims sheet.
One workspace for the work
Briefs, claim questions, drafts and reports live in one shared workspace. Creators ask before posting, not after.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

TrackerAppMon 7:00 AM
Weekly report: seven videos per creator logged. Cost per 1,000 views tracked against the $1 target. One Reggie Cuff hook leads; the Walker Studs price-and-weight hook is last and gets cut.
HanaMon 8:30 AM
Briefs this week: Reggie Cuff, 72.00 CAD, and Walker Studs, 48.00 CAD. Seven videos each. One variable per test: same shot, only the hook changes. Claims sheet is pinned in #claims.
JessMon 10:12 AM
Can I say the Dax rings won't tarnish? Someone asked in my comments.
No. The sheet says 12K gold plated, glass crystals, and hypoallergenic and nickel free as the brand's wording. Nothing on tarnish. Say what you see and skip the rest.
HanaWed 2:15 PM
Draft back, Tori. Open on the Sloane Earrings ripple finish, not the outfit. Cut the line about sensitive skin. Reshoot the first three seconds only.
Reshot and uploaded to #drafts.
TrackerAppFri 6:40 PM
Walker Studs video passed 100,000 organic views. $50 flat bonus queued. One bonus per creator per month, so this creator's next one waits until next month.
HanaSat 9:00 AM
Check before you post: does every line in the draft sit on the claims sheet? Reply with any line you are unsure of and I confirm it before it goes live.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Cuff reveal: Reggie Cuff
“Slip it on and suddenly everything else feels optional.”
Bare wrist, plain top. Slip the Reggie Cuff on in one take, then turn the wrist to show the stones.
Brief 02
Two rings, two ways: Dax Rings
“Two rings, one hand: wear them apart or side by side.”
Hand close-up, blazer sleeve in frame. Show each Dax ring alone, then both together.
Brief 03
Texture close-up: Sloane Earrings
“Texture takes the lead. Meet the Sloane Earrings.”
Daylight close-up, turn your head slowly so the rippled finish catches light. No outfit change.
Brief 04
Price and weight: Walker Studs
“Walker Studs, 48.00 CAD, 0.30 oz per pair. Watch this.”
Ear in frame, hair tucked back. Say the price and weight out loud, then put the studs in.
Brief 05
One pair, three outfits: Serena Drops
“Three outfits, one pair: Serena Drops, 58.00 CAD.”
Three quick cuts: work, night out, weekend. Same Serena Drops, hold each cut one beat.

Every product line in a video comes off the claims sheet word for word, for example “Hypoallergenic and nickel free”, “14K gold plated or silver tone plated”, “FREE Shipping over $50US”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Customers who already wear it
The brand has Instagram and Pinterest accounts. I would look for people who already post earrings and rings on their own and start there.
Occasion creators
The site sorts pieces into Wear to Work, Night Out, Vacation Approved and Weddings. I recruit by those moments, not by follower count.
Small stylers with clean close-ups
Short-form accounts that film ears, wrists and hands well. Statement jewelry needs a camera that stays close.
Affiliate or ambassador page
I did not find an affiliate or ambassador page on the site. O&P Club is in the menu and I do not know what it covers, so I would ask before building beside it.

Five filters, fewer each step

1Hands and ears on camera
Clean close-ups of ears, wrists and hands. The piece is visible in the first second.
2Reads a claims sheet
Says only the sheet's lines and sends the draft before posting.
3Seven videos a week is realistic
Can keep that pace without repeating the same hook.
4Audience fit
Followers who buy accessories near 48.00 CAD, the price of Walker Studs and Dora Ring.
5No category conflict
Not posting for a direct jewelry competitor in the same weeks.

Part 7 of 15

Who

Office stylist
Builds outfits for work and shows rings against a blazer sleeve and a desk.
Likely product: Dax Rings (Set of 2)
Wedding guest planner
Shows what to wear to weddings, with earrings as the last step of the look.
Likely product: Reeve Drops
Wrist-stack creator
Layers bracelets and cuffs in tight wrist close-ups.
Likely product: Reggie Cuff
Vacation packer
Packs light and shows how jewelry travels in one small pouch.
Likely product: Essentials Pouch
Gift-minded shopper
Shows sets as a gift choice and what the set replaces.
Likely product: Sage Jewelry Set (Set of 2)
Night-out get-ready
Get-ready-with-me videos where earrings finish the look.
Likely product: Serena Drops

Left off, every time

Always out: anyone who would make skin, allergy or tarnish promises beyond the brand's own wording; creators posting for a direct jewelry competitor in the same weeks; accounts that cannot show a piece in close-up; anyone who buys views or inflates followers.

Part 8 of 15

First twenty

Office-outfit creator who shows rings with a blazer
Wedding-guest outfit planner
Bridesmaid-look creator
Wrist-stack creator who layers cuffs and bracelets
Ear-stack creator with clean close-ups
Vacation packing creator
Night-out get-ready-with-me creator
Minimalist capsule-wardrobe creator
Vintage-leaning thrift stylist
Gift-guide creator who shows sets
Summer-outfit creator
Bag-charm creator who styles totes and handbags
Busy parent who dresses up fast for events
First-job wardrobe creator
Fashion haul creator with honest close-ups
Monochrome stylist who builds around black and clear stones
Silver-tone wearer who covers the silver pieces
Gold-tone wearer who covers the gold pieces
Hand and nail creator whose close-ups show rings
Hairstylist whose updos show off earrings

Part 9 of 15

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“Hypoallergenic and nickel free”
Dax Rings (Set of 2) and Reggie Cuff, said as the brand's own wording
“12K gold plated”
Dax Rings (Set of 2) only
“14K gold plated or silver tone plated”
Reggie Cuff and Sloane Earrings
“Glass crystals”
Stones on Dax Rings (Set of 2) and Reggie Cuff
“FREE Shipping over $50US”
Any video that mentions ordering, aimed at US shoppers
“Set of 2”
Dax Rings (Set of 2), when naming what comes in the box
“This set is US$116 / CA$144 when purchased separately.”
Sage Jewelry Set (Set of 2) only

Never said

Each one with the reason it stays out.

It won't tarnish or turn your skin green
The pieces are plated and the site says nothing on tarnish or color change.
Safe for sensitive skin, good for allergies
Only the brand's wording, hypoallergenic and nickel free, may be said, never as an outcome for a person.
It's solid gold, it's real gold
The pieces are 12K gold plated or 14K gold plated, or silver tone plated.
Real black diamonds
The stones are glass crystals. Black diamond is a color name.
Wear it in the shower, it's waterproof
Nothing on the site supports it.
Better than other jewelry brands
No comparisons with other brands.
Free shipping everywhere
Free shipping is over $50US to the US and over $65CA to Canada.

To confirm with the brand

Held until someone on the brand side signs off.

Does hypoallergenic and nickel free cover every piece?
I read that line on the Dax Rings and Reggie Cuff pages only.
Which pieces carry the Best Seller tag today?
The tag moves, so no creator says it about a piece without a check first.
What does O&P Club offer?
It is in the menu and I do not know what it promises, so creators stay off it.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
Starter: new to jewelry content, first test on one piece such as Walker Studs.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Standard: steady weekly output across earrings and rings, hooks that hold up past the first test.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Premium: proven reach and a clean claims record, able to carry the Sage set or the Reggie Cuff.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, for the first video that passes 100,000 views.
The bonus is per video: $50 flat, and nothing stacks on top.
Organic views only. Views from paid boosts of the same video never count.
No bonus on a video that broke the claims sheet or the category rule, even if it passed 100,000 views.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

Today's inputs give 1.8M views a month for $10,050: $5.74 per 1,000 views against $1.00. To close it, 4.2% of videos go viral or the median video reaches 21,711 views.

Program facts

Olive & Piper creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Sheet, formats, first two
Claims sheet signed off, five formats briefed, two creators live in week two on Reggie Cuff and Walker Studs.
Month 1
Ramp to ten
Two creators a week up to ten, over six weeks. Losers killed early, first entries in the hook library.
Month 2
Full roster
Ten creators, seven videos each per week. Bands are set from what the first weeks showed.
Month 3
Winners move to paid
Hooks that held go into paid, one variable per test. The $50 flat bonus keeps paying for videos past 100,000 views.
Day 90
Read against the target
Cost per 1,000 views against the $1 target. Keep, cut or change formats. Nobody is locked in.
Monthly ceiling
$15,000, bonuses excluded
All ten creators at the top cap comes to $15,000 in a month. I hold to that ceiling.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Reporting

Every Monday: what each creator posted, cost per 1,000 views against the $1 target, which Reggie Cuff and Sloane hooks held, and who is near the cap.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Cuff reveal: Reggie Cuff	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Two rings, two ways: Dax Rings	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Texture close-up: Sloane Earrings	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Price and weight: Walker Studs	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	One pair, three outfits: Serena Drops	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Organic to paid

From organic to paid

Organic first
Creators post the hooks unpaid. Nothing is boosted until a video has run on its own.
Pick the winners
Videos past 100,000 views or with the best cost per 1,000 views go onto a short list.
Secure the rights
Ask each creator for the right to run the video as a paid ad, under the same claims sheet.
Test in paid
One variable per test, losers killed early, every result measured against the $1 target.

From the video to the checkout

Walker Studs and Reggie Cuff videos link to their own product page, not the home page.
Occasion videos go to the matching collection: Wear to Work, Night Out or Weddings.
The Sage Jewelry Set (Set of 2) video goes to the set page, where the site says the set is US$116 / CA$144 when purchased separately.
Free shipping is mentioned only as over $50US to the US, and over $65CA to Canada.
Orders are shipped within 1-3 business days: the one delivery line a creator may say.

Part 15 of 15

Jewelry rules

Jewelry rules for creators

Statement jewelry sells on look and fit. These rules keep every video to what the brand says about its own pieces.

Plating words
Say 12K gold plated for Dax Rings, and 14K gold plated or silver tone plated for Reggie Cuff and Sloane Earrings. Never say solid gold or real gold.
Skin and allergy
Hypoallergenic and nickel free is the brand's wording. Say it as the brand's line, never as a promise about your skin or anyone's reactions.
Stones
The stones are glass crystals. Black diamond is a color name on Dax Rings and Reggie Cuff. Do not call them real diamonds or gems.
Prices in CAD
Quote prices as the site shows them, like 62.00 CAD for Sloane Earrings. Do not convert or round, and name a sale price only if it is live that day.
Shipping
Free shipping to the US is over $50US and to Canada over $65CA. Orders are shipped within 1-3 business days. Do not promise a delivery date.
Disclosure and comparisons
Mark every post as a paid partnership. Say nothing about other jewelry brands, and keep the $50 flat bonus off camera.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

Products in one grid

A second, tighter grid

Free shipping line

New styles in an evolving collection

One number to protect

One variable per test

Pay by cap, reward real reach

One workspace for the work

Cuff reveal: Reggie Cuff

Two rings, two ways: Dax Rings

Texture close-up: Sloane Earrings

Price and weight: Walker Studs

One pair, three outfits: Serena Drops

Four sources in

Five filters, fewer each step

Office stylist

Wedding guest planner

Wrist-stack creator

Vacation packer

Gift-minded shopper

Night-out get-ready

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Sheet, formats, first two

Ramp to ten

Full roster

Winners move to paid

Read against the target

$15,000, bonuses excluded

From organic to paid

From the video to the checkout

Jewelry rules for creators

Plating words

Skin and allergy

Stones

Prices in CAD

Shipping

Disclosure and comparisons

Want to see the first briefs?